Strategy & Consulting
Market analysis that leads to a decision.
Market analysis tells you who your customers are, how many of them there are, who else serves them and what it takes to win. Brenvard turns that research into clear recommendations for startups and smaller businesses.
In short
What is market analysis?
Market analysis is the structured study of a market: the customer segments in it, their needs and buying behaviour, the size and direction of demand, and the competitors already serving it.
The goal is not a thick report. It is a better decision: whether to enter a market, which segment to focus on, how to position your offer and what to charge.
For official guidance, see Eurostat, the EU’s statistics office. At Brenvard, market analysis is part of our wider Strategy & Consulting services.
Customer segments and needs described in plain language.
Competitor and pricing overview for your specific market.
Clear recommendations tied to your next decision.
What is included
Research you can act on.
Customer research
We look at who buys, why they buy and what they compare you with, using data and conversations.
Competitor overview
We map competitors, their offers and pricing so you can see where there is room for you.
Market size and demand
We estimate the size of the opportunity and how demand is developing, with the assumptions made visible.
Recommendations
We finish with concrete recommendations on segment, positioning and next steps.
We start by agreeing the decision the analysis must support. That keeps the research focused and makes sure the result is useful.
Define the decision and key questions.
Collect data from desk research and customer conversations.
Analyse and test the findings with you.
Deliver recommendations and next steps.
Who it is for
Is market analysis right for you?
Market analysis suits businesses preparing to launch, enter a new market, change their pricing or raise capital, where a well-founded view of the market makes the difference.
Startups validating a market before launch.
Businesses entering a new country or segment.
Founders preparing an investor case.
Frequently asked questions
Questions we often get.
What is included in a market analysis?
Typically customer segments and needs, market size and demand, competitors and pricing, and recommendations for where and how to compete.
How is market analysis used?
It is used to decide whether to enter a market, which customers to focus on, how to position and price an offer, and to support investor or bank conversations.
Can you analyse markets outside Denmark?
Yes. Brenvard works with businesses in several countries and can analyse markets across Europe and beyond, depending on the question.
What do we get at the end?
A short summary of the findings and clear recommendations, presented and discussed with you, plus the underlying material if you want it.
Connected services
Part of one connected team.
What’s next
for your business?
Tell us what you are working towards. We will help you find a practical place to start.
